Retail ecommerce website design
Printed glass supplier: Colour2Glass is a North West based business specialising in spraying and digitally printing directly onto glass. The company works with individuals and numerous firms across the UK, offering great prices for coloured and printed glass splashbacks. A combination of competitive rates, first class service and a full measure and fit package nationwide, making them a top choice in the industry.
Colour2Glass already had a website that was getting old and cluttered and the way that the site had been built was creating issues form management and also space on the server. Due to its size, the site was becoming slow and sluggish which, in turn, was affecting sales. A new site was needed to speed up the user and admin interface and also present a fresh image for the company online.
A key factor was to create a fresh new image for the company which was already doing pretty well online. Easy navigation to key products was important especially as many people are now more comfortable shopping online via mobile devices.
Another key issue was to ensure that customers could easily enter their measurements and glass finish choices, as well as select any peripheral items, and checkout quickly and simply.
After a rebrand, we opted for a bright, colourful and eye-catching design with a much more simplified navigation enabling customers to straight to the products they wished to buy. Use of large and bold imagery helps to create a modern and elegant appearance.
Custom functionality was included allowing customers to enter dimensions for glass products for any shape, as well as the ability to create custom imagery with an API from Shutterstock. Lean coding and optimised images means the site is fast and slick despite the high level of functionality and complex coding.
Retail ecommerce website design: This was a pretty complex project but it has meant that, after SEO work was performed, the site is ranking much higher in organic search listings than the previous website and Colour2Glass are generating nearly double the revenue compared to the old site.
Such is its success, we are planning another website for Colour2Glass for a different arm of the business.
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