Design • Website development • Ongoing support
aerodrums.com
Musical instrument website design: Aerodrums is an electronic drum kit with a difference. Using computer software, and specially adapted sticks and foot reflectors, drummers can play in any situation without lugging around a ton of gear. Aerodrums is a versatile solution for home or on the go, and it is as expressive as high-end electronic drums.
Aerodrums is an innovative, unique, and progressive instrument and the company needed help in promoting the product to a wider market. Aerodrums already had a website but it was becoming a little untidy due to its age so they needed something more flexible that could easily be updated and would stand the test of time with regards to functionality and appearance.
The main challenges were to promote Aerodrums to a wide range of demographics from newbies to drumming, right up to professional recording and gigging artists. As a result, navigation was a key consideration in getting website visitors to where they needed to be efficiently and present them with relevant information. In addition, making it clear and obvious what Aerodrums is, how it works, and its advantages, was key, as was making the purchasing process straightforward.
We used the home page as an educational tool featuring clear descriptions and videos to demonstrate the instrument. In addition, clear calls-to-action for ‘playing, ‘learning’, and ‘recording’ were included to direct visitors to where they needed to be. Navigation was organised into clear groups where website visitors can delve deeper into more information about Aerodrums including video and user guides.
As this was the company’s primary marketing tool, the design is dynamic but simple and with a streamlined dashboard the guys at Aerodrums are able to properly use the website to further the business.
Musical instrument website design: This site is some years old now but it’s still looking good and the company have added to it a fair bit during this time. Its backend flexibility means that new pages have been added, as well as video sections and information about Aerodrums 2, and the website is still being actively used as a marketing tool. We also gave a little tweak to the company’s brandmark to bring it up-to-date.
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