Why your business should have its own mobile app

In today’s mobile world, there is question is not whether your business should get a mobile app or not, the question is when.

Mobile marketing is rapidly increasing, with smartphones outselling PC’s 4/1.

Your business needs a mobile application to stay competitive and to keep your business relevant to the market.

Mobile apps are today part of every conceivable business, irrespective of their size or services they offer. Apps are one of the best ways to keep your customer engaged with your product – they act like gentle reminders to pull them back to your product of service, while also generating new customers in the process.

You can use your app as a tool to showcase your products and services. Users visiting your app would then have instant, one-stop access to you. You can keep updating your app, to feature different new products every once in a way. Offering users interesting offers and discounts encourages them to visit you more often and spread the good word as well.

Some handy statistics for you:

• There are more mobile phones than PC’s, and 64% of mobile phone time is spent on Apps?
• Customers use mobile Apps 6x more than websites?
• On average people check their mobile phones over 150 times a day – that’s once every 6 minutes!?
• 79% of smartphone users use their phones to make purchasing decisions

Here are a few reasons why you or your business should invest in a mobile app.

Push notifications        

Push notifications let your mobile app notify a user of new messages when the user is not currently using the application. When a message is received, the mobile applications icon and message then appears in the status bar of your phone.

Whether alerting users of news, special offers or product updates, push notifications need to be used both judiciously and with relevancy. They shouldn’t just be used as an email replacement or mobilized spam. Instead, push should anticipate user needs – providing timely, relevant prompts, even (or especially) to questions the user might not have known to ask.

Branding

With a mobile app, you can achieve results you simply cannot with just a mobile-friendly website. For starters, the app, once downloaded, stays on in the device, while the website doesn’t!

This increases the potential marketing reach of your business to new customers

Click to call or email

Click-to-call provides fast and simple calls to your business. Customers no longer have to search the internet or phone book for your telephone number or email address.

Website Traffic

Users that interact with your site will also be interacting with your website, which will help your google search ranking.