The digital carbon footprint Many people don’t realise that storage of data has an environmental impact, and in the same way that one person recycling physical waste only has a minute effect, if everyone recycles the benefits grow. The carbon footprint of the internet and its supporting systems is roughly the same as the airline … Is it time for a digital clean-up?
SEO and engagement Most companies, if they’re honest, want to be number one on page one of Google. Stands to reason that the more visible your website is the more business you’re going to get. If only it were so. Similarly. It’s possible to spend thousands a month on AdWords, and a similar amount on … How to increase website engagement
Some stats The reasons given by companies without a website include some feel their operation is too small to have one (35%), others say ‘they do not need one’ (41%). Other reasons include cost, the irrelevance to their sector, and conducting business via social media. However, in 2020 81% of all online traffic was via … Mobile-first web design
Who are you talking to? But there’s a little more to a brand than a logo and some nice colours. Your brand is your guarantee to your client or customer, it tells them your philosophies to the services you provide, what they can expect, and why you’re a better choice than competitors (AKA, USP or … How do you develop your brand?
Corporate websites Corporate sites are the official representation of a company online and usually features detailed information about the company, in-depth details of its services or products, and presents a positive image of the company as a whole. Broadly, the goals of corporate websites are that they should: Convey a sense of scale and that … What do you need a website for?
Types of cookies When users land on the site they should be informed of which types of cookies are in use and be invited to find out more about their detail. Here are some main ones. Session cookies are cookies from the website itself. Often these are ‘essential’ cookies and are required in order for … How do you identify cookies on a website?
What are SSL certificates? In this blog, we’ll look at SSL certificates which are vital to protect website user data. SSL (Secure Socket Layer) certificates perform two main functions. Firstly, they show the user that the website has a secure connection between their computer’s web browser and the website’s hosting server. Secondly, the SSL encrypts … What are SSL certificates?
Up to the task? Increasingly, company websites have inevitably become more vital as a point of first contact and, more importantly, for sales and conversions. A company website should reflect the business and in the global crisis many businesses are realising the importance of a website during lockdown. The impact on businesses since lockdown in … Website audit for lockdown
Most small businesses with office-based staff develop a working dynamic and can sync into the ‘machine’. Take this machine away, and it completely upsets the working culture, communication is more difficult, and output slows. Add these to staff illness, shielding, isolating, and sadly, redundancies for many, and business in 2021 has become a completely different … The importance of a website during lockdown
This means that platforms have to seek out illegal content and remove it rather than waiting for it to be reported. The news follows recent changes made to Facebook Groups to enhance the transparency surrounding closed communities. Facebook said the court ruling raised “critical questions around freedom of expression” and one expert said it was … Facebook’s latest global woes
