What is Influencer Marketing? They’re cool, probably attractive, popular, entertaining and have a quite a lot of followers on Instagram. Welcome to the world of influencer marketing. But, what is influencer marketing? In simple terms, influencer marketing works by a business paying a widely-followed person to use their products in return for a positive post … What is Influencer Marketing?
Put yourself in your customer’s shoes If a customer is trying to decide between two businesses and only one has an informative Facebook Page regularly updated with content, you can guarantee the customer will be going with the one that informs them quickly and easily. What is it that customers need from your Facebook page? The … Features of a good Facebook business page
Different levels of web hosting The bigger your website is, the more server space you need. It’s the best to start small and when your site gets bigger, upgrade to a more advanced type of hosting. Below are some of the different types of hosting available. Shared hosting Shared hosting is the most popular option … What is web hosting?
Web design This is quite a broad term that refers to everything that relates to designing the aesthetic portions of the website and the usability. It is a transformation of an idea, or a story, into a visually appealing design. As an architect would create a plan of your house prior to it being built, … Website terminology. What does it all mean?
Research suggests that up to 1 in 3 social media users prefer social media customer care services to telephone or email, so the stakes are high and it’s important to get your Twitter right. Here are our three top tips for using Twitter as a customer service tool. Respond Simply responding is one of the … Using Twitter as a customer service tool
Is too much screen time bad for you? An excess of bananas (potassium overdose), carrots (turn your skin orange), liquorice (causes heart arrhythmia), nutmeg (causes hallucinations) and soy sauce (internal bleeding) can lead to health problems, largely temporary ones, and alarmingly drinking too much water can dilute your blood sodium level to such an extent … Is too much screen time bad for you?
Customer confidence You need to make sure that the checkout process for the customer is smooth and looks professional otherwise they could abandon the website and go elsewhere, losing you money. Giving the customer more than one choice of payment method can also be beneficial as some may only prefer to just use PayPal for … What is the best website payment system?
Looks attractive Whilst the monthly price point and the ability to do it yourself seems like a nice deal, once you get deep into it there are several shortcomings with site builders than will in the long run push the long-term cost up, especially if the site isn’t converting visitors. We believe your website should … Site builders vs. bespoke sites
Engaging and regular content is always king when it comes to gaining traction on social media, but don’t forget that valuable followers are sometimes just under your nose. So, don’t switch your computer or smartphone off just yet, as here are our top growth hacks to achieve a larger following offline. Word of mouth First … Offline techniques to boost your social media following
Types of network Is public WiFi safe and secure? This Tweet from Merseyside Police provides food for thought and reminds us that it’s a cyber jungle out there. There are two different types of public networks. Secured networks, which require some kind of registration process before you can start using it, and unsecured networks, which … Is public WiFi safe and secure?
